Brochure's Purpose:
• Brand Recognition, reflecting the style, colours and tone of the business
• Show just enough to tweek a potential client's interest,
causing them to:
- Run to the phone with more questions
- Run to your web site to find all the answers
Generally, the final sale is not complete by the brochure itself
The diagram on the right shows what a reader expects to see on a brochure. The top front sticks up from a display and determines whether your brochure is picked up. If you are designing your brochure or are preparing a file for us to design - these are the things you need to think about.
Options
We are often asked which is more appropriate - a full size brochure or a small DL on card stock. The DL is less expensive and may cover exactly what you need to say - and can be just as beautifully presented.
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